ADE 2012 Day 3: EDM Full-Throttle
So, Day Three was very busy because it got really technical for me. There were many cool opportunities to learn about the Electronic Dance Music Industry and about its players, its pitfalls and its opportunities. Everyone talked about festivals, and about moving toward harder and faster styles, and about effects of the global economy on industry trends. I now understand how managers and booking agents work, what recording studios and publishers can and cannot do for me as a music producer in the EDM genre, and I understand who is looking for new talent and their criteria for choosing new artists to work with…..
I would say that today was the day when I began to understand the workings of the entertainment industry, from song creation to festival management. There is only so much information a human being can absorb in 3 days, but with some general knowledge of the business environment and essential level of enthusiasm, plus some research, this wasn’t very difficult. Long story short, I learned a lot and now know what to do with the information.
Check out the photo gallery below – it has a couple of cool photos for those who simply enjoy EDM and for those who produce electronica. Also, if you are in the latter category, watch for my updates – within the next seven days I will be publishing a lot of new video materials recorded during all days of the Amsterdam Dance Event.
- The biggest Apple store I have seen. Interestingly, I actually googled the phrase "where is the biggest apple store?" - and what do you think? Wikipedia says that the biggest store IS in fact this one in Amsterdam.
- Can't really tell that this is an Apple store unless you know what to look for or see this small sign.
- Love the Dutch bikes. They are more than bikes - they are statements on wheels.
- For EDM professionals: Global Criteria for Booking Artists. Watch for the upcoming video shortly. Panelists: Steffen Charles (Time Warp, DE), Chiara Ryan Izzo (Associazione Culturale Dancity, IT), Martin Gontad (Creamfields, AR), Richard McGinnis (Global Gathering, UK), Maurice Spijker (Mojo Concerts, NL), Uli Wombacher (Bermuda, DE)
- More for EDM artists: The Game-Changers (video coming shortly). Moderator: Jonty Skrufff (Skrufff Media, DE). Panelists: Matthew Adell (Beatport, US), Parminder Basran (Twenty Ten Capital, GB), Daniel Miller (Mute Records, GB), Pasquale Rotella (Insomniac, US), Ralph Simon (Mobilium International, GB), Jason Strauss (US), Duncan Stutterheim (ID&T, NL)
- Another great professional EDM panel: Maximizing the Middle Ground (video coming shortly). Moderator: Arash Shirazi (The Bullitt Agency, US). Panelists: Steven Braines (The Weird & The Wonderful, GB), Ryan Hambsch (Nerve Artist Management, GB), Kostas Michalis (Press & Play, GR), Todd Sims (Flavorus / Groovetickets, US), Olly Wood (Black Butter Records, GB)
- Last EDM industry panel: Publishers Acting Responsibly (video coming shortly). This was a very technical one. Moderator: Duane Harden (Soltrenz, US). Panelists: Pieter van Bodegraven (Talpa Music, NL), Christian Larsson (SOUNDZ Limited, SE), Patrick Moxey (Ultra Records, US), Steve Rodway (Motiv8, GB), John Truelove (Truelove, GB)
- Yes, the thing sticking out of the letter 'O' in the store sign is a stuffed human head.
- I didn't forget why I was in Amsterdam - to hear a lot of good techno. This sign confused me a bet, however, because there are TWO people that I know can be related to this random sticker. One is my homeboy Spartaque from Ukraine, and the other is this the Dutch I Am Techno network. Let me know whose special mark you think this little sticker is!