ADE 2012 Day 2: Second Day of EDM Coolness
So, the second day was no worse than the first, and crowds of attendees got bigger now, which makes it more fun. I saw Carl Cox, Josh Wink, Danny Tenaglia… to name a few. The pictures tell a good story. So, once you read the below news coverage, check out the photos in the gallery below – it comes with comments and annotations…..
ADE 2012 DAY 2 Highlights
Chris Price – the Head of Music at Last.fm | An amazing discussion about media in general, about digital media specifically, about radio, and about Last.fm. In the context of objectives that radio and television media firms pursue, this is about money. In the context of Last.fm, this is about driving users to their website to use Last.fm as opposed to Facebook. But the means are completely different. In the context of consumer interest, this is about the fact that radio lacks pictures, and how radio programs get creative to minimize the lack-of-visuals gap with their audiences. Similarly, Chris Price talked about personalization of radio (did you know that Pandora is the leader in that market?) I loved this discussion. My short interview plus the full 50-minute video discussion with Chris Price can be found here.
With Paul Oakenfold | An exciting talk jam with the king od trance. You don’t think he is the king? Well, the guy is approaching 50, but if you read some of the older interviews with today’s king of trance Armin Van Buuren, you will learn quickly that he constantly refers to Oakenfold as one of the original founding fathers of trance. One of the most interesting stories of this talk was the fact that Oakenfold played hip-hop in bars before he started playing trance on big stage. A great talk.
Hard Dance Event | I mentioned earlier that I gravitate heavily toward the harder EDM styles. I was not exaggerating – this is how I feel. For this reason, hard dance event was a lot of fun for me. The pictures tell the story, but I also will be publishing a couple of nice videos from HDE shortly. The bottom line is that harder styles in dance music are emerging rapidly, and that this wave will soon reach the united states. I look forward to it and want to be a part of this amazing phenomenon. What phenomenon? Dude(ette), let me put it this way: Headhunterz today is like Kiss was in 1972 – mark my words and let’s talk in 3 more years.
Check out the photos now, and please spend a moment to motivate me – scroll down to use my social links: let your friends know that you love this page!
- My morning began about 7 and was rainy and a bit dull until I saw this... whatever it is, that I thought was cool.
- Today is the day of the concurrent Hard Dance Event- a one-day mini-ADE dedicated to harder styles in EDM - generally beats about 138 BPM (my FuseRave Track was 140, by the way, but generally wasn't hard due to the style of sounds).
- HDE entrance at Melkweg... whatever Melkweg means. The good thing is that this is near Leidesplein, which is next door to all the other venues... last year to get to HDE I had to travel by metro for half an hour and then walk for another half.
- HDE poster campaign in the ticket lobby.
- HDE Information desk at noon... that's right, there is no one here. It tells you a few things about the lifestyles of people who will be here today: they JAM til dawn.
- This is the Music and Bits technology conference (part of ADE) at De Bali (also at Leidsplein - near the biggest Apple store I have ever seen, anywhere). And I don't know what these abbreviations mean... chemical elements and stuff?
- A tech discussion with Chris Price, the Head of Music Development at Last.fm (I took a short exclusive interview with him - watch for that to come out in a couple of days).
- My lunch... Dutch French fries (oops, sorry - they don't call them "French" in Holland - only Americans do!)... Anyway, these Dutch French fries are overrated - greasy, fatty, and smell of burnt canola oil. But there IS something to eating them with Mayonaise. And I AM SURE that there are places where they do a better job preparing them. Clue: buy the most expensive kind if you want o enjoy them.
- With Paul Oakenfold: an interview. He said "hello" to Texas when we chatted - I will publish a video shortly.
- This was a very good discussion. Did you know that before he was the king of trance, the guy played hip-hop in bars? I have over 15 min of footage from this one-hour talk jam with Paul: watch for my videos in the next couple of days.
- Hard Dance Event promoters from all-over the world. Left to right: Australia, Croatia, Italy, Germany. Cool dudes. Interesting ideas. I have 30+ minutes of video materials with them: watch for my updates in the next few days.
- ADE in full swing at Felix Meritis and Dylan Hotel.
- Just like it says: Q&A with Danny Tenaglia - the king od house from Brooklyn (yes, an American Italian, if you like). I will publish the footage shortly. I also have a quick hello to his American fans on my Cannon Elph, but it's out of focus (never buy anything from Canon or Sony or GE, people).
- Four more hard dance fellows. These are producers and DJs. Good footage of this discussion coming online soon.
- There is something called Smirnoff Cube: it's an inflatable gigantic cube where they play house music and serve Smirnoff. This is on Leidesplein, across from the Gigantic Apple store. By invitation only and stuff. Smirnoff ain't bad at all.
- Politiebureau means Police Station, but it sounds commie... weird. Anyway, this is not a police station - just a bar.
- Houses on water, literally - floating on the river with people living there. Cewl.
- What's weird about this photo?
- And what's strange about this photo?
- And how is this one weird?
- OK, so this is the night time ADE Network Bash... inside a major church. I love it: the church rents out the space to make money to pay their expenses. What is wrong with that? And how is it worse than begging people to donate their income to them? Definitely more efficient financially... and offers an amazing acoustic experience.